Pacific Swell

Southern California environment news and trends

When big companies do good things: Ford Motor Co. to reduce water usage 30% per vehicle in 3 years

Having already reduced their global water usage by 62% (or 10.5 billion gallons) between 2000 and 2010, Ford announced plans last week to continue that trend by reducing how much water is used per vehicle produced by the year 2015.

“Water remains one of our top environmental priorities," Sue Cischke, group vice president, Sustainability, Environment and Safety Engineering said in a statement from Ford, "and our aggressive reduction target helps ensure continued focus on this critical resource.”

While Ford’s press release went on to detail exactly how they plan on making this ambitious plan a reality, we were much more taken with the nifty infographic that puts 10.5 billion gallons of water into a more relatable context. Given the water crisis prevalent in far too many parts of the world, it’s a sobering thought to think that the actions of one corporation can preserve such a tremendous amount of water. 

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