The NFL is really serious about making Super Bowl XLVI the greenest one in history. In addition to the already robust “1st & Green” program happening all over Indianapolis right now, it has been announced that HOMEGROWN Concessions will be taking their organic chili to the big game, a Super Bowl first.
HOMEGROWN Concessions are a division of Farm Aid, the famous nonprofit organization dedicated to the American farmer. They’ve teamed up with Centerplate (the officially culinary hosts of the game) to offer HOMEGROWN’s chili among concessions sold at Super Bowl XLVI.
"Farm Aid knows family farmers. Our mission is to make sure you do, too," said singer and Indiana native John Mellencamp in a press release. "Farm Aid is introducing football fans to family farmers by serving HOMEGROWN Chili at the Super Bowl. It's good food from family farms, including some from right here in Indiana."
The good part is that $2 from every bowl of chili sold at the game is being donated to Farm Aid to continue their charitable efforts.
For football fans unable to make it to Lucas Oil Field this Sunday to buy a bowl, HOMEGROWN has been kind enough to share their recipes for pork, beef and of course vegetarian chili on their website.
"We're proud to stand side by side with Farm Aid, local family farmers and Indiana icon John Mellencamp in their mission to create thriving family farms,” explains Bob Pascal, the CMO of Centerplate. "With this HOMEGROWN program, Centerplate is raising the bar for local partnership and, with the first-ever organic concessions item at the Super Bowl, we're setting a new standard for healthy and organic hospitality."