Even with the complete Super Bowl saturation of the media this week (you might’ve heard something about Madonna?), it’s still kind of jarring to think that the big game is a scant two days away. I feel like we’re approaching the Christmas of sports, and I just don’t want it to end.
In the run up to the Patriots-Giants showdown (yes, there is still a game to be played in there somewhere), the annual onslaught of over-the-top Super Bowl commercials have begun springing up across the interwebs. Among this year’s bombast, Chevy will be introducing their new much-ballyhooed EV the Volt, which is already taking hits for a drop in sales last month.
They’re surely hoping that this alien-themed Super Bowl ad will reverse that trend, especially with 30-second spots going for a cool $3.5 million this year. Featuring a simple breakdown of how the car works and a voiceover from Tim Allen, it’s an effective enough spot (and part of an overall Volt relaunch). We’ll have to wait and see how it shakes out in the game’s aftermath — and when those February sales numbers roll in.