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It wasn’t all that long ago that Paul Newman was the first (and last) name in charitable food lines. Launching Newman’s Own back in 1982, he famously directed all of the proceeds from his salad dressings, lemonade and the like to charity, with an emphasis on “conservation and ecology and things like that.”
Now, you can’t launch a web browser without seeing another celebrity shilling foodstuffs, especially when it comes to caffeinated gold, coffee. It was only a few months ago that Hugh Jackman introduced his Laughing Man brand of “charity coffee” as well as a Manhatten café.
Not to be outdone, young(er) Hollywood is getting into the act. Leonardo DiCaprio has partnered with the coffee roasters of La Colombe Torrefaction to introduce Lyon, a high-end coffee blend. 100% of the profits from the sales of Lyon will go environmental charities already supported by the Leonardi DiCaprio foundation.
“Raising awareness on the most pressing environmental issues of our time is more important than ever,” DiCaprio said in a Lyon press release. “I am thrilled to be a part of this new project with La Colombe that will help aid the shift to a truly sustainable future for the planet and its inhabitants.”
Lyon coffee is available in La Colombe Cafes, William Sonoma stores and some Whole Foods Markets. Or you can bypass the middleman and go directly to their website.