The three-day musical bacchanal known as the Coachella Music & Arts Festival is famous for eclectic line-ups and superstar reunions. But really, Coachella is all about the experience. As tastes and line-ups evolve over the years, the demand to be on the polo fields has reached an all-time high (I’m even convinced they could sell that thing out without a line-up at all).
Happily, Goldenvoice (the promoters of the event) go above and beyond to insure that the Coachella experience is not only memorable but also environmentally responsible. The trash and assorted detritus left behind after the festival is rather staggering, so Goldenvoice has employed the services of non-profit organization Global Inheritance, who maintain the festival’s recycling and sustainable efforts.
Coachella also has a knack for everything fun, and this new on-site recycling effort is definitely that: “Recyclosaurus Rex”, a 20-foot tall “half robot/half dinosaur” that will be roaming the grounds “eating” empty cans and bottles.
It gets even better: the robot Rex also comes complete with an operational digestive system, and will leave large “droppings” of recycled materials crunched into cube around the size of a bale of hay. This is where you come in.
Coachella and Global Inheritance are offering a “special Coachella prize pack” for the person who can dream up the best idea on what exactly to do with those bales of recycled materials. Send your best ideas to email@example.com, and good luck!