During the week leading up to the 84th annual Academy Awards (which appear to have been watched by more people than last year’s telecast), the Hollywood community made a concerted effort to keep things as environmentally friendly as possible. From a range of eco-friendly events to Livia Firth’s much-discussed Green Carpet Challenge, this year’s Oscar hoopla had a decidedly emerald glow.
Established by Firth in 2010, the Green Carpet Challenge is her annual pledge to wear only eco-positive clothing on the red carpet, and was taken on by an array of stars at last night’s ceremony. Best Actress winner Meryl Streep is already blowing up fashion pages today with the details of her Lanvin gown, which Firth happily related was the French fashion house’s first custom “eco gown.”
“The gown is gold, full-length and made from Eco Certified Fabric sourced with help from the GCC,” Firth said on British Vogue's fashion blog. “I could not be more delighted!” Firth wore a red Valentino number made from polyester derived from recycled plastic bottles.
As detailed by CNN, actress Missi Pyle from Best Picture winner “The Artist” wore an eco-friendly dress by Miami fashion student Valentina Delfino, who won the “Red Carpet Green Dress” contest held by Suzy Amis Cameron, wife of Academy Award-winning director James Cameron. The dress is so cruelty-free that the silk was taken from silkworms without killing them.
The men also go into the green scene, as reported by Ecouterre. While Colin Firth economically “recycled” his Tom Ford tux from last year’s Oscars, Best Actor nominee Demian Bichir and actor Kenneth Branagh both sported Ermenegildo Zegna tuxedos “made with eco-friendly, non-mulesed merino wool.”
As usual, Brad Pitt and Angelina Jolie have taken their eco-friendliness to the next level. As much as both sides of the power couple are known for extensive charity around the world, their latest green endeavor is much closer to home. One of them, anyway.
As explained by Contact Music, a family outing to Legoland last had to be curtailed by their security after the park became too populated for celebrity comfort. Thanks to a suggestion by Maddox, one of their six kids, The Sun reports that a source close to the couple says they’re now planning on building an underground theme park on their property in the south of France with an “eco-friendly theme.” According to the Sun’s source, the park will run on solar power and utilize recycled water. Talk about the best play-date ever.
The lean towards green wasn’t just confined to the stars. The notorious “gifting suite” scene where companies bestow celebs with free merchandise (better known as “schwag”) in hopes of a little high-powered exposure was overrun with eco-friendly fun stuff. As reported in the Examiner, among those gifts was the Filter2Go, a specially designed bottle that filters tap water on the go.
UPDATE: Samata Angel was the Global Campaign Director for Red Carpet Green Dress, working closely with Missi Pyle. The dress material was dyed by A Dyeing Art in Glendale, CA.