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Coachella fans during Day 3 of the Coachella Valley Music & Arts Festival 2011 held at the Empire Polo Club on April 17, 2011 in Indio, California.
In a surprise move over the weekend, concert promotion company Goldenvoice, who produce the annual Coachella Valley Music & Arts Festival, purchased 280 acres of land surrounding the event site.
“This is definitely cause for celebration. We could not be happier,” said Jan Hart, general manager for the Eldorado Polo Club, which was part of the purchase to the Desert Sun. “We have had a nice relationship with Goldenvoice over the years.”
The Coachella Valley Music & Arts Festival, which Goldenvoice began back in 1999, has grown into one of the country’s most popular annual music events, which this year has been expanded to include two weekends, April 13-15 and April 20-22.
While Goldenvoice president Paul Tollett has yet to comment on what the newly acquired space will be used for, Hart says to expect improvements.
As reported by the L.A. Times, Goldenvoice has made a point of investing in the area, such as helping pay for an additional lane to Avenue 50 leading into the site and laser-leveling land to create 250,000 square feet of additional space for concertgoers (estimated at around 90,000 per day).
The area is also where Goldenvoice puts on their annual country music festival, Stagecoach. But with this new land acquisition, Indio Mayor Glenn Miller suggests Goldenvoice may add even more Coachella Valley events to their annual calendar.
“They're looking to build on the opportunity to be a year-round destination,” he told the Desert Sun. “That's not just good for Indio but the whole Coachella Valley.”