Pacific Swell | Southern California environment news and trends

Celebrating sustainable California wines

Mercer 7439
Mercer 7439
John Rabe

California has long been recognized for producing some of the finest wines in the world. Now there’s a new campaign that shines a spotlight on the wealth of sustainable winemaking practices throughout the state.

A host of winemakers and growers have come together for "California Wines: Down to Earth,” a month-long and statewide event that will include eco-focused vineyard tours and wine tastings, “green wine trails,” hands-on workshops and wine and food festivals to celebrate Earth Day, which falls on Sunday, April 22 this year.

"These experiences make April a great time to learn about our California wines and the environmentally and community-friendly practices used to grow and produce them," said Robert P. Koch, president and CEO of Wine Institute (who created the campaign) in a press release. "More than two-thirds of California's wine-grape growers and winemakers have adopted our sustainable program and participation is increasing, making ours one of the most widely adopted in the wine world."