The National Basketball Association and new presenting partner Sprint kicked off NBA Green Week 2012 today with Commissioner David Stern hosting a cell phone recycling event in New York.
It’s the latest initiative in the NBA’s ongoing push for sustainable lifestyle changes. As we reported back in February, the Association presented a big recycling program in Orlando around this year’s All-Star Game. For Green Week, the Natural Resources Defense Council comes aboard to assist with a series of new promotions going nationwide as well as online.
Among the rollout is new Facebook application “Unlimited Acts of Green,” which checklists a series of simple ways users can make more environmentally positive decisions in everyday life. For their part, Sprint is ramping up the company's efforts to promote cell phone recycling online and with live events in three cities, including Los Angeles.
NBA fans will see evidence of Green Week on players who will be sporting special green headbands and wristbands made from 45 percent organic cotton at games throughout Green Week. Adidas has also outfitted all 30 NBA teams with organic cotton green shooting shirts.
“Thanks to our new partnership with Sprint and great leadership from the NRDC, the NBA and our teams continue to identify and implement new procedures to reduce waste and energy consumption across all of our business areas,” said NBA Executive VP, Social Responsibility & Player Programs Kathleen Behrens in a press release. “NBA Green Week presented by Sprint highlights the importance of environmental protection while encouraging fans to do their part by adopting green habits.”