As Earth Day 2012 rapidly approaches, the proliferation of people, places and things turning up the green is almost overwhelming. Throughout the week, we’ll be wading though the myriad of eco-friendly actions to mark the arrival of Sunday, April 22.
For major beverage retail chain BevMo!, this Earth Day marks the start of a new cork-recycling program at all 115 of their locations throughout California and Arizona. And for the literal kicker: through a partnership with ReCORK and shoe manufacturer SOLE’s sponsorship, the recycled cork will be converted into a line of flip-flops.
"As something that's renewable, biodegradable and recyclable, natural cork is a fitting symbol with which to recognize Earth Day," said Alan Johnson, BevMo!'s chief executive officer in a press release. "We are excited about our partnership with ReCORK and pleased to make a contribution to the environment by providing our customers with an easy way to recycle their corks and thereby give used corks a second life."
When the program launches on Earth Day, BevMo! customers can receive free wine carriers made of recycled materials as well as wine coasters made from reconstituted cork. There will also be a contest to win one of 115 pairs of the SOLE cork flip-flops.