It was announced this week that popular online coupon site Groupon has joined forces with the nonprofit Surfrider Foundation to raise money for water quality testing at local California beaches.
The campaign, which runs this week through Earth Day (Sunday, April 22), is soliciting $7 pledges through Groupon Grassroots, the recently launched philanthropic arm of the company. For each $7 donation, the Surfrider Foundation will be able to pay for one water quality test. Citing National Resources Defense Council statistics on the pledge site, there were more than 24,000 beach closings and advisories in the United States in 2010. To date, more that 120 donations have been made to the initiative,
“We are excited to employ the collective action model of Groupon Grassroots to raise support for the Surfrider Foundation’s water quality monitoring,” said Alexis Henry, Surfrider Foundation’s communications manager in a press release. “We look forward to creating new awareness for the Surfrider Foundation as one of the local organizations in Los Angeles to be featured on Groupon Grassroots.”