Pacific Swell | Southern California environment news and trends

Southland Goodwill to attempt donation record for Earth Day

Gold confetti sprays into the air at Universal Studios Hollywood.
Gold confetti sprays into the air at Universal Studios Hollywood.
Corey Moore/KPCC

In commemoration of Earth Day 2012, Goodwill Southern California is teaming with NBC4 and Universal Studios Hollywood on a two-day drive they’re hoping will set a new record for the most items donated in 24 hours.

Universal Studios Hollywood is where donors can take new and/or “gently used’ items, including e-waste, from 9 a.m. – 5 p.m. this Saturday and Sunday, April 21 — 22. They can’t use furniture, mattresses, paper or plastic, so be forewarned.

"In celebration of Earth Day, Goodwill wants to raise awareness of the environmental impact donations have on the planet,” said Doug Barr, president and CEO of Goodwill Southern California in a press release. “Donating helps to keep millions of pounds of usable goods from ending up in landfills, and helps to save resources through re-use as opposed to new product manufacturing. We can then sell those items in order to provide valuable employment services to people in need.”

The weekend-long event (which will include prizes and giveaways) will culminate in a free concert by recording artist B. Howard at “5 Towers,” the relatively new outdoor concert area at Universal Citywalk, on Earth Day (Sunday, April 22) at 5 p.m.

"For more than a century, Goodwill has linked protecting the environment to helping people earn paychecks, support their families and strengthen their communities," said Jim Gibbons, president and CEO of Goodwill Industries International. "This ground breaking event provides the perfect platform to commit to a green practice and create opportunities for people with disabilities and disadvantages who face challenges to finding employment."