Target is more than just one of America’s largest retailers. As far back as when the Minnesota-based company was known as Dayton-Hudson, the retailer has made a point to celebrate Earth Day. Back in the early ‘70s, stores handed out little trees to shoppers to mark the day. In 1992, celebrities like Leonard Nimoy, Bobby Kennedy Jr. and Olivia Newton-John took part in a Los Angeles “Earth Walk” with Target team members.
This year, Target stores will commemorate Earth Day by handing out 1.5 million reusable (and very stylish) shopping bags. Target will also continue to provide customers with a 5-cent discount for every reusable bag per transaction.
"Earth Day is the perfect time to remind guests that a small change can make a big difference in reducing waste, saving money and driving sustainable choices in their community," said Shawn Gensch, Target’s senior vice president of marketing in a press release. "At Target, we are pleased to do our part by making these choices easier for our guests."
The retailer has also set up a special limited-time website offering up to $50 in savings on various sustainable products and a reward program for implementing eco-conscious practices like water conservation and recycling.