Pacific Swell | Southern California environment news and trends

Keep California Beautiful joins Great American Cleanup for statewide initiatives

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A host of organizations gathered in Sacramento this week as part of the 6th Annual Great American Cleanup, a bevy of eco-positive efforts and activities throughout California in commemoration of Earth Day 2012.

With the recycling of e-waste a paramount concern, McDonald’s, Caltrans and California Electronic Asset Recovery (CEAR) connected with Keep California Beautiful in a mass collection effort. Utilizing 38 McDonald’s restaurants in the greater Sacramento-Central Valley region, CEAR provided bins for collecting electronic waste such as cell phones and computer monitors.

"Not recycling your e-waste, proposing on a blind date, networking at funerals, or gas station sushi are all outrageously wrong, just like littering," said Christine Flowers, executive director of Keep California Beautiful in a press release. "Today's efforts throughout the state are to help send the message and educate the public that some individual actions are not acceptable anymore."

During the Sacramento event, Arvin Union District and Riverside Independent Learning students were given “Waste Not, Want Not” trophies for the 2011 California K-12 Recycling Challenge. The schools won their divisions of the Waste Minimization competition. Tijeras Creek Elementary was awarded for the Recycle Rex Challenge.