As the world becomes a sustainable place, beverage maker Honest Tea has created a cheeky new app that promotes greener living through recycling old Facebook posts.
Created in conjunction with ad agency Amalgamated, the application allows users to scroll through past Facebook status updates for ones that garnered the most likes and commentary. As reported by Triple Pundit, whenever an approved post is “recycled,” it will re-post with a message promoting sustainability. Recyclebank users can also collect points redeemable for rewards.
It’s part of Honest Tea’s Great Recycle campaign, which has the goal of the company recycling every bottle they produce by the year 2020. The campaign was launched on Earth Day in New York City with a 30-foot bin in Times Square with the goal of collecting over 45,000 bottles.