Pacific Swell

Southern California environment news and trends

‘Star Wars’ characters sell Toyota’s plug-in Prius in Japan

Things seem to be looking up for electric and hybrid vehicles in America. The much-discussed Chevy Volt just recorded its second-best sales month yet, even besting the plug-in Toyota Prius and Nissan’s all-electric Leaf in U.S. numbers during May of this year.

Still, it’s the Prius that rules the overall roost, with the car becoming the third best-selling vehicle in the world over the first quarter of 2012, as reported by Bloomberg News.

Looking to boost sales of the new Prius plug-in hybrid in Japan, Toyota has recruited a couple of ringers for their latest TV commercial: "Star Wars" droids R2-D2 and C-3PO.

A translation of the new spot (which can be found on Green Car Reports) finds the droids getting a charge from the same plug that juices up the Prius while the announcer delivers the facts, like the car’s total EPA range being 540 miles, with overall efficiency of 50 mpg, and as much as 95 MPGe over the first 11 miles.

While it’s just a case of wishful thinking, it’s hard not to imagine the business Toyota could drum up with a "Star Wars" special edition of the plug-in Prius, not to mention the Super Bowl commercial. George Lucas would surely approve.

blog comments powered by Disqus

Enjoy reading Pacific Swell? You might like KPCC’s other blogs.

What's popular now on KPCC