Pacific Swell | Southern California environment news and trends

Leonardo DiCaprio unites with Fisker Automotive on sustainability campaign


California automaker Fisker make worldwide headlines in July 2011 when actor/activist Leonardo DiCaprio bought the first Fisker Karma ever produced, a plush luxury plug-in hybrid car that cost in the vicinity of a cool $100,000 (Politicos Colin Powell and Al Gore were the next in line). As reported by Bloomberg, this week Fisker and DiCaprio (who is now an investor in the company) have announced a combined global sustainability campaign that promotes both the automaker as well as DiCaprio’s own charitable foundation.

“As an equity investor in Fisker Automotive, DiCaprio will participate in conversations on the auto manufacturer’s future plans for the advancement of sustainable, responsible vehicles,” the company said in a statement, adding that DiCaprio will “work closely with Fisker on marketing and promotional initiatives aimed at bringing attention to sustainability and environmental awareness.”

“My foundation supports efforts to secure a sustainable future for our planet and all its inhabitants,” added DiCaprio. “I am delighted to be working with Fisker Automotive to promote this shared vision.”

Another celebrity keeping Fisker in the news is Justin Bieber, who was pulled over for speeding in his chrome Karma in Studio City today. He was cited for doing 80 mph, despite L.A. City Councilman Dennis Zine claiming the pop star hit speeds in excess of 100 mph while trying to evade the paparazzi (so much for hybrid cars not having any power). Bieber received the Karma for his 18th birthday during a segment on “The Ellen Degeneres Show.”