Alberto E. Rodriguez/Getty Images
During the week leading up to the 84th annual Academy Awards (which appear to have been watched by more people than last year’s telecast), the Hollywood community made a concerted effort to keep things as environmentally friendly as possible. From a range of eco-friendly events to Livia Firth’s much-discussed Green Carpet Challenge, this year’s Oscar hoopla had a decidedly emerald glow.
Established by Firth in 2010, the Green Carpet Challenge is her annual pledge to wear only eco-positive clothing on the red carpet, and was taken on by an array of stars at last night’s ceremony. Best Actress winner Meryl Streep is already blowing up fashion pages today with the details of her Lanvin gown, which Firth happily related was the French fashion house’s first custom “eco gown.”
“The gown is gold, full-length and made from Eco Certified Fabric sourced with help from the GCC,” Firth said on British Vogue's fashion blog. “I could not be more delighted!” Firth wore a red Valentino number made from polyester derived from recycled plastic bottles.
BEVERLY HILLS, CA - FEBRUARY 06: (L-R) Actors George Clooney, Brad Pitt and Jonah Hill attend the 84th Academy Awards Nominations Luncheon. (Photo by Alberto E. Rodriguez/Getty Images)
It really is quite astounding the myriad ways the Academy Awards and Hollywood in general put their collective green foot forward as the big night approaches. It’s a recurring theme, as this week Global Green held their eco-positive Pre-Oscar bash, where actress Emmy Rossum wore a dress made partly out of pineapple. Across town, a slew of A-list stars hit up a Vanity Fair party, which also hosted Livia Firth’s Green Carpet Challenge, as reported by the L.A. Times. It was the third annual event where Firth (wife of actor Colin) calls out fashion houses to create sustainable gowns for Oscar night.
Far removed from the glitz of Hollywood parties, Best Actor nominee Brad Pitt’s nonprofit organization Make It Right is dealing with environmental issues in a more hands-on fashion. FOX News in Kansas City (Pitt is from Missouri) reports this week that Make It Right is donating $2.3 million towards converting an old school that has sat dormant for more than ten years into a community center with housing, a gym and medical services.