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California automaker Fisker make worldwide headlines in July 2011 when actor/activist Leonardo DiCaprio bought the first Fisker Karma ever produced, a plush luxury plug-in hybrid car that cost in the vicinity of a cool $100,000 (Politicos Colin Powell and Al Gore were the next in line). As reported by Bloomberg, this week Fisker and DiCaprio (who is now an investor in the company) have announced a combined global sustainability campaign that promotes both the automaker as well as DiCaprio’s own charitable foundation.
“As an equity investor in Fisker Automotive, DiCaprio will participate in conversations on the auto manufacturer’s future plans for the advancement of sustainable, responsible vehicles,” the company said in a statement, adding that DiCaprio will “work closely with Fisker on marketing and promotional initiatives aimed at bringing attention to sustainability and environmental awareness.”
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Former Presidential candidate Al Gore is known for everything from inventing the Internet to alerting the world to the harsh realities of global warming. Now he’s collaborating with the creatives of PSFK on "Gaming For Good", challenging companies to create new games that address the same issues facing his Climate Reality Project – and also being fun to play.
After receiving 60 game proposals from around the world, the entries have been narrowed down to the 10 top finalists, which was then whittled down to four by Gore himself. Among the finalists are Greensquare, “a gaming platform that gives you and your friends a new, greener way to explore local retail store, restaurants and businesses”. Gore was particularly taken with REALiTREE, “a digital representation of our local environment and the role we are playing in sustaining its wellbeing.”