For the more dedicated and efficient shopper, Extrabux is both a godsend and a necessity. For those of us a little slower on the uptake, a few clicks discover that Extrabux is an immensely popular online shopping portal (launched by a couple of twenty-something guys in San Diego) that offers coupons and cash rebates per transaction at an impressive array of retailers.
To leave a literal mark on Earth Day 2012, Extrabux has vowed to plant a tree for every purchase made on the site this weekend. Kicking off yesterday, Thursday, April 19 and running through Sunday the 22nd (which just so happens to be Earth Day), the site teamed with American Forests to help bring the initiative to life. Their goal is to plan “a whole forest.”
They also use the occasion to emphasize the 2008 Carnegie Mellon study which found that shopping online is a whole 35 percent greener than the traditional method of going to a physical store.
Popular Swedish-based home furnishings retailer Ikea announced this week the planting of two million trees throughout the U.S. In conjunction with American Forests, Ikea’s Plant A Tree program strategically targeted areas in need, including 74,000 trees planted in California’s Sequoia National Forest as part of the McNally Fire restoration.
“Forests are the most important land-based ecosystems on earth. IKEA’s commitment to planting trees makes a real difference, both for the health of our planet and its inhabitants,” said Scott Steen, CEO of American Forests in a press release. “We at American Forests deeply appreciate the partnership of IKEA and its customers in this important work.”
Introducing the Plant A Tree program back in 1998, Ikea has a long history of practicing sustainability, including an extensive solar panel initiative and being the first major retailer to stop all sales on incandescent lighting.