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A new report from the Beverage Marketing Corporation finds that sales of bottled water in the United States reached a new pinnacle in 2011. With sales increasing by 4.1 percent, 9.1 billion gallons of bottled water were sold last year, with per capita consumption hitting 29.2 gallons, also a new U.S. record. The growth comes after two consecutive years of economic recession (2008 and 2009) in which bottled water sales suffered substantial declines.
“What’s been driving the market for more than ten years now is the single-serve bottle of non-carbonated water,” said Gary A. Hemphill, the managing director of information services for the Beverage Market Corporation by telephone. “They easily account for more than 60 percent of overall sales,” he explained, adding that the market includes sparkling water, home and office delivery jugs and imports. “They’re more of a refreshment beverage. When people are out at convenience stores, for example, more of them are choosing non-carbonated bottled water than ever before.”