[author's note: see comments for an apparent dispute between Nat Geo & GP over what, if anything, they've discussed. Following...]
It's not spring yet, but corporate responsibility, and maybe some new savvy about rainforest politics, has been blooming all over.
National Geographic makes books in addition to magazines; they're the latest paper consumer to respond to a years-long joint campaign by several environmental groups to pressure retailers and other companies to end their paper-buying relationship with the Asia Pulp and Paper group of companies. [UPDATE: This may be wrong. See below for my explanation.] The World Wildlife Fund and Greenpeace have been increasing the profile of their separate-but-related pushes in the last six months or so. WWF released a report entitled Don't Flush Tiger Forests: Toilet Paper, U.S. Supermarkets and the Destruction of Indonesia’s Last Tiger Habitat.