Southern California environment news and trends

Is “Dr. Seuss' The Lorax” the most eco-friendly animated movie ever?

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Taylor Swift voices a character in "Dr. Seuss' The Lorax."

Typically, when a major animated movie like “Dr. Seuss’ The Lorax” hits the local multiplex, it comes saddled with a slew of merchandising tie-ins. At least one of which inevitably leads beleaguered parents to a fast-food restaurant to procure a plastic toy stuck to a cheeseburger for their cinematically influenced children.

“Dr. Seuss’ The Lorax,” which arrives in theaters on March 2, is not lacking for marketing tie-ins – the Associated Press reports that Universal Pictures has amassed close to 70 “launch partners” for the film – only these connections will direct you towards Whole Foods Markets and Energy Star stickers.

It all makes perfect sense, since in Suess’ original book “The Lorax,” the title character defends trees against the evil and mysterious character, “Once-ler.” On the movie's official webisite, there's an entire page dedicated to green tips and activities.