Southern California environment news and trends

Apple reinstates green certification after public outcry

A view of the main entrance to Apple Inc.

AFP/AFP/Getty Images

A view of the main entrance to Apple Inc. in Cupertino, California on March 11, 2011. AFP PHOTO/Ryan Anson/AFP/Getty Images

Sometimes, the people really do have the power.

It was just two days ago when we reported that computer company Apple had yanked 39 products from EPEAT, a government regulated global registry of environmentally friendlier products that Apple helped establish.

Fallout from the move was swift, with a public outcry that included Greenpeace and the city of San Francisco, which announced it would no longer purchase Apple products due to the voluntary decertification.

As reported by Yahoo News, the backlash was loud enough that Apple has done an about-face, announcing today that as many products as possible would be returned to the EPEAT registry.

“We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. I recognize that this was a mistake. Starting today, all eligible Apple products are back on EPEAT,” said Bob Mansfield, Apple’s senior vice president of hardware engineering in a public statement.

Read More...

Apple drops green standard, loses business in San Francisco

Courtesy of Apple

Apple's newest MacBook Pro with Retina Display.

In a somewhat surprising move, digital giant Apple last week pulled 39 of the company’s desktop computers, laptops and monitors from EPEAT, a global registry of environmentally-friendlier products regulated by the government and in part created by Apple.

As reported by the Wall Street Journal, EPEAT is federally funded by the EPA and a group of manufacturers, and “awards products a seal to certify they are recyclable and designed to maximize energy efficiency and minimize environmental harm.”

“They said their design direction was no longer consistent with the EPEAT requirements,” said Rob Frisbee, CEO of EPEAT to the Journal. “They were important supporters and we are disappointed that they don’t want their products measured by this standard anymore.”

The move comes close on the recent announcement of Apple’s most recent MacBook Pro with retina display, which comes with the battery pack glued to the machine among other features that make the model extremely difficult to repair.

Read More...