Pocahontas is on the right.
The two categories of actors who ally themselves with eco-matters are not “the ones who are earnest” and “the ones who aren’t.” Green carpet or blue carpet, red carpet or no carpet, they pretty much all mean it--at least the ones I talk to--when it comes to the ocean or climate change or energy efficiency. The dividing line is really “the ones who are serious” and “the ones who needed a socially-valid hobby.”
Apparently Q'orianka Kilcher is of the serious type. She’s a 22-year-old actress, based in LA. She’s all over issues raised by GlobalGreen, Oceana and even the L.A.-centric Liberty Hill Foundation. Her own foundation aims to put video cameras in the hands of people who can document environmental harms in hard to reach places. This week she climbed up an anchor chain in Brazil as part of a protest that’s now extended a week, over the export of pig iron to U.S. companies. Iron ore gets turned into pig iron with incredibly high temperatures created by burning wood. In Brazil, charcoaled wood comes from rainforests. Greenpeace has brought in people to sit, essentially, on the anchor, to point out that this is still happening.
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Henry Juszkiewicz, CEO of the Gibson Guitar Co. The U.S. Fish and Wildlife Service raided the Gibson Guitar Co. and seized wood, computer file and accused the company of making guitars with prohibited wood.
Over the last few years, guitars and a sort of obscure law against illegal logging have come into conflict. Environmental activists are in Anaheim today, at the National Association of Music Merchants trade show, to do a raising awareness song-and-dance about this. Literally: they've got a musician with them.
The guitars are Gibsons, and the law is the Lacey Act. An NPR colleague reported on this issue from Tennessee last year. Gibson is just a flash point: federal law enforcement officials have investigated the company on the suspicion that it broke laws in India and Madagascar. The Lacey Act makes it illegal to import and trade in illegal timber. (For more about how that's determined, check out the resources from NGO Environmental Investigation Agency.) The idea's to make the supply chain more transparent; U.S. importers of wood products must file a declaration identifying the species name and country of harvest.