Southern California environment news and trends

Coachella introduces “Recyclosaurus Rex”, the trash-eating dinosaur

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Kevork Djansezian/Getty Images

The three-day musical bacchanal known as the Coachella Music & Arts Festival is famous for eclectic line-ups and superstar reunions. But really, Coachella is all about the experience. As tastes and line-ups evolve over the years, the demand to be on the polo fields has reached an all-time high (I’m even convinced they could sell that thing out without a line-up at all).

Happily, Goldenvoice (the promoters of the event) go above and beyond to insure that the Coachella experience is not only memorable but also environmentally responsible. The trash and assorted detritus left behind after the festival is rather staggering, so Goldenvoice has employed the services of non-profit organization Global Inheritance, who maintain the festival’s recycling and sustainable efforts.

Coachella also has a knack for everything fun, and this new on-site recycling effort is definitely that: “Recyclosaurus Rex”, a 20-foot tall “half robot/half dinosaur” that will be roaming the grounds “eating” empty cans and bottles.

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Can music festivals like Coachella really offset the environmental impact?

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Charley Gallay/Getty Images

Musician Zach Ernst of Black Joe Lewis & The Honeybears performs during the first day of the Coachella Valley Music & Arts Festival 2011 held at the Empire Polo Club on April 15, 2011 in Indio.

With music fans alight over the announcement of the 2012 Coachella line-up, more environmentally conscious concertgoers are still waiting to hear about this year’s sustainable efforts. Granted, it’s not all philanthropic — Coachella promoters Goldenvoice have traditionally made it worth the effort.

The “Carpoolchella” contest has happening every year since 2007. It encourages fans to carpool for the trek to the desert in decorated vehicles. Carpoolers in the winning vehicle (selected by event organizers) win tickets to the festival for life. The 10 For 1 Bottle Exchange is an ingenious way of keeping the polo fields free from empty plastic bottles, and fans hydrated.

Working with non-profit Global Inheritance, for the “TRASHed: Art of Recycling” project, where local artists are commissioned to decorate recycling bins that make up an interactive art-walk on the festival grounds.

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