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Coachella fans during Day 3 of the Coachella Valley Music & Arts Festival 2011 held at the Empire Polo Club on April 17, 2011 in Indio, California.
In a surprise move over the weekend, concert promotion company Goldenvoice, who produce the annual Coachella Valley Music & Arts Festival, purchased 280 acres of land surrounding the event site.
“This is definitely cause for celebration. We could not be happier,” said Jan Hart, general manager for the Eldorado Polo Club, which was part of the purchase to the Desert Sun. “We have had a nice relationship with Goldenvoice over the years.”
The Coachella Valley Music & Arts Festival, which Goldenvoice began back in 1999, has grown into one of the country’s most popular annual music events, which this year has been expanded to include two weekends, April 13-15 and April 20-22.
While Goldenvoice president Paul Tollett has yet to comment on what the newly acquired space will be used for, Hart says to expect improvements.
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Musician Zach Ernst of Black Joe Lewis & The Honeybears performs during the first day of the Coachella Valley Music & Arts Festival 2011 held at the Empire Polo Club on April 15, 2011 in Indio.
With music fans alight over the announcement of the 2012 Coachella line-up, more environmentally conscious concertgoers are still waiting to hear about this year’s sustainable efforts. Granted, it’s not all philanthropic — Coachella promoters Goldenvoice have traditionally made it worth the effort.
The “Carpoolchella” contest has happening every year since 2007. It encourages fans to carpool for the trek to the desert in decorated vehicles. Carpoolers in the winning vehicle (selected by event organizers) win tickets to the festival for life. The 10 For 1 Bottle Exchange is an ingenious way of keeping the polo fields free from empty plastic bottles, and fans hydrated.
Working with non-profit Global Inheritance, for the “TRASHed: Art of Recycling” project, where local artists are commissioned to decorate recycling bins that make up an interactive art-walk on the festival grounds.