Southern California environment news and trends

I am the Lorax movie, and I speak for [place product here]: a greenwashing fail for Mazda & Seuss

So, just last night I was saying that Colbert Report flavor is preferable to original Daily Show flavor, in terms of shows that make fun of the world at night in a pointed and witty way. And then this happens. Stephen Colbert makes fun of the forthcoming movie The Lorax in this clip. 

From top to bottom, it's a pretty wicked satire. Colbert mocks the book The Lorax not only for being a book, but also for being "an environmental screed about a little orange tree hugger trying to kill the good Thneed producing jobs."

After proclaiming that "everybody knows the more tie ins, the more good something is," Colbert then plays the best tie-in of all: Mazda's CX5 crossover SUV commercial. (He gleefully calls the CX5 a hybrid in the sense that it uses "gas and oline.")

And it doesn't seem to matter that Audrey Geisel (Dr. Seuss' wife) is an executive producer on the film, so this is all authorized. It's all sort of blowing up in their faces,especially Mazda's

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Patagonia is California’s first benefit corporation

Outdoor clothing company Patagonia (based in Ventura, CA) has always been one of the pioneers of environmentally conscious business practices. Spearheading a litany of Earth-preserving causes, Patagonia’s founder Yvon Chouinard was the first in line on Tuesday to register his company to be a “benefit corporation” in California.

California is the seventh state to adopt this new status, which commits companies to make “a material positive impact on society or the environment.” The law allows businesses to put green initiatives ahead of shareholders’ interests. Without the designation, stockholders can sue a company for putting anything ahead of growing their stock worth.

"There is a way to create jobs and grow the economy while raising the bar for social and environmental responsibility," said Assemblyman Jared Huffman (who wrote the proposition) at a news conference this week. "With this new law, we are attracting new socially conscious companies, investors and consumers."

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