Southern California environment news and trends

Apple drops green standard, loses business in San Francisco

Courtesy of Apple

Apple's newest MacBook Pro with Retina Display.

In a somewhat surprising move, digital giant Apple last week pulled 39 of the company’s desktop computers, laptops and monitors from EPEAT, a global registry of environmentally-friendlier products regulated by the government and in part created by Apple.

As reported by the Wall Street Journal, EPEAT is federally funded by the EPA and a group of manufacturers, and “awards products a seal to certify they are recyclable and designed to maximize energy efficiency and minimize environmental harm.”

“They said their design direction was no longer consistent with the EPEAT requirements,” said Rob Frisbee, CEO of EPEAT to the Journal. “They were important supporters and we are disappointed that they don’t want their products measured by this standard anymore.”

The move comes close on the recent announcement of Apple’s most recent MacBook Pro with retina display, which comes with the battery pack glued to the machine among other features that make the model extremely difficult to repair.

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