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Long one of America’s most controversial retailers, Walmart continues it’s aggressive charge to being a more responsible one with the launch of new labels clearly identifying healthier food choices for shoppers.
Starting this spring, the bright green “Great For You” label will appear on Walmart house brands Great Value and Marketside, as well as fresh and packaged produce.
“Walmart moms are telling us they want to make healthier choices for their families, but need help deciphering all the claims and information already displayed on products,” explained Andrea Thomas, the senior vice president of sustainability at Walmart in a press release. “Our ‘Great For You’ icon provides customers with an easy way to quickly identify healthier food choices. As they continue to balance busy schedules and tight budgets, this simple tool encourages families to have a healthier diet.”