[author's note: see comments for an apparent dispute between Nat Geo & GP over what, if anything, they've discussed. Following...]
It's not spring yet, but corporate responsibility, and maybe some new savvy about rainforest politics, has been blooming all over.
National Geographic makes books in addition to magazines; they're the latest paper consumer to respond to a years-long joint campaign by several environmental groups to pressure retailers and other companies to end their paper-buying relationship with the Asia Pulp and Paper group of companies. [UPDATE: This may be wrong. See below for my explanation.] The World Wildlife Fund and Greenpeace have been increasing the profile of their separate-but-related pushes in the last six months or so. WWF released a report entitled Don't Flush Tiger Forests: Toilet Paper, U.S. Supermarkets and the Destruction of Indonesia’s Last Tiger Habitat.
Sometimes people do ask corporations to be responsible citizens. Sometimes corporations do. Outside Mattel HQ, El Segundo, CA.
I was just listening through the tape from last Friday’s Grammy corporate sustainability event one more time. Not to start a fight with myself, but after I raised questions about the responsibility we ask from corporations, I found an example where people did just that.
You may remember that last spring Greenpeace campaigned to get Mattel to source its packaging more responsibly: that is, they wanted Mattel to stop using pulp from Asia Pulp & Paper and its associates. (See here for more from last October, when Mattel did develop sustainability rules.)
Well, when I realized Mattel was at this event, I asked Jennifer Miller DuBuisson, the company’s associate manager of global sustainability, whether the Greenpeace campaign took them by surprise. “I mean, it definitely shows where social media is today. A pretty amazing campaign,” DuBuisson said gamely, quipping about the quality of the color scheme in the protest-stunt props. DuBuisson emphasized that Mattel did not approve of the action’s potential for harm to Greenpeace protesters and Mattel employees.