Southern California environment news and trends

Keep California Beautiful joins Great American Cleanup for statewide initiatives

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A host of organizations gathered in Sacramento this week as part of the 6th Annual Great American Cleanup, a bevy of eco-positive efforts and activities throughout California in commemoration of Earth Day 2012.

With the recycling of e-waste a paramount concern, McDonald’s, Caltrans and California Electronic Asset Recovery (CEAR) connected with Keep California Beautiful in a mass collection effort. Utilizing 38 McDonald’s restaurants in the greater Sacramento-Central Valley region, CEAR provided bins for collecting electronic waste such as cell phones and computer monitors.

"Not recycling your e-waste, proposing on a blind date, networking at funerals, or gas station sushi are all outrageously wrong, just like littering," said Christine Flowers, executive director of Keep California Beautiful in a press release. "Today's efforts throughout the state are to help send the message and educate the public that some individual actions are not acceptable anymore."

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