Southern California environment news and trends

Chipotle brings ethical farming to the Grammys with help from Willie Nelson

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Jamie Squire/Getty Images

How about those Grammys? Last night’s bombastic awards ceremony was a typically over-the-top affair highlighted by Adele’s well-deserved clean sweep and shadowed by the sad specter of Whitney Houston’s sudden and unexpected passing over the weekend.

Amidst the glitz, glamour and whatever Nicki Minaj was going on about, popular food chain Chipotle Mexican Grill showcased an emotional extended commercial spot promoting the idea of ethical and more sustainable farming practices.

Featuring long-time U.S. farmer advocate Willie Nelson (above) covering Coldplay song “The Scientist”, the 2-minute video by filmmaker Johnny Kelly (entitled “Back to the Start”) shows how quickly a small farm can grow into another cog in the corporate machine, and the concessions made along the way. The clip ends with a mention of Chipotle’s non-profit Cultivate Foundation, which has already donated $2 million “to help fund initiatives that support sustainable agriculture, family farming, and culinary education.”

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