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Coachella fans during Day 3 of the Coachella Valley Music & Arts Festival 2011 held at the Empire Polo Club on April 17, 2011 in Indio, California.
In a surprise move over the weekend, concert promotion company Goldenvoice, who produce the annual Coachella Valley Music & Arts Festival, purchased 280 acres of land surrounding the event site.
“This is definitely cause for celebration. We could not be happier,” said Jan Hart, general manager for the Eldorado Polo Club, which was part of the purchase to the Desert Sun. “We have had a nice relationship with Goldenvoice over the years.”
The Coachella Valley Music & Arts Festival, which Goldenvoice began back in 1999, has grown into one of the country’s most popular annual music events, which this year has been expanded to include two weekends, April 13-15 and April 20-22.
While Goldenvoice president Paul Tollett has yet to comment on what the newly acquired space will be used for, Hart says to expect improvements.