As Earth Day 2012 rapidly approaches, the proliferation of people, places and things turning up the green is almost overwhelming. Throughout the week, we’ll be wading though the myriad of eco-friendly actions to mark the arrival of Sunday, April 22.
For major beverage retail chain BevMo!, this Earth Day marks the start of a new cork-recycling program at all 115 of their locations throughout California and Arizona. And for the literal kicker: through a partnership with ReCORK and shoe manufacturer SOLE’s sponsorship, the recycled cork will be converted into a line of flip-flops.
"As something that's renewable, biodegradable and recyclable, natural cork is a fitting symbol with which to recognize Earth Day," said Alan Johnson, BevMo!'s chief executive officer in a press release. "We are excited about our partnership with ReCORK and pleased to make a contribution to the environment by providing our customers with an easy way to recycle their corks and thereby give used corks a second life."