Southern California environment news and trends

Fashion label recycles beer bottles into stylish jeans

Bill Chappell/ NPR

While there’s no shortage of environmentally-conscious fashion labels making more sustainable denim, Treehugger is reporting that New York designer Peter Heron and his I AM NOT A VIRGIN label have found a most unique method of creating jeans. Initially inspired by the “millions of tons” of denim scraps discarded in America alone, Heron began exploring making jeans from other recycled (hence non-virgin) materials. Using a process that breaks down glass into fine particle and eventually fiber, Heron makes a line of jeans that are 75 percent cotton, 25 percent brown beer bottles (the brown bottles create a sepia-tinged hue).

"A couple of facts,” Heron says on the company website. “It takes 1 million years for a single glass bottle to break down in landfill and if all jeans sold in the US alone were produced using our green technology, approximately 1,200,000 barrels of oil could be saved yearly.”