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Long one of America’s most controversial retailers, Walmart continues it’s aggressive charge to being a more responsible one with the launch of new labels clearly identifying healthier food choices for shoppers.
Starting this spring, the bright green “Great For You” label will appear on Walmart house brands Great Value and Marketside, as well as fresh and packaged produce.
“Walmart moms are telling us they want to make healthier choices for their families, but need help deciphering all the claims and information already displayed on products,” explained Andrea Thomas, the senior vice president of sustainability at Walmart in a press release. “Our ‘Great For You’ icon provides customers with an easy way to quickly identify healthier food choices. As they continue to balance busy schedules and tight budgets, this simple tool encourages families to have a healthier diet.”
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Whether it’s your dirty little early morning secret to save a few bucks when nobody’s looking, the place you proudly shop to take advantage of those notoriously deep discounts or somewhere in between, everybody seems to have an opinion (and a rather strong one at that) about Walmart. It’s usually not very positive, considering websites like “People of Walmart” or the PR nightmare that results when an idiot customer decides to pepper-spray the place for a waffle iron. Obviously, the real people of Walmart who run the company are well of their public perception, and they’re ready to change it.
Leading with the mission statement: “Together, we will create a more sustainable world to help people live better”, Walmart has launched a new blog called “The Green Room” to start an open dialogue with those “who want to share ideas and partner with us in helping people live better lives around the world”.