Walmart Stores/Flickr (cc by-nc-nd)

Long one of America’s most controversial retailers, Walmart continues it’s aggressive charge to being a more responsible one with the launch of new labels clearly identifying healthier food choices for shoppers.

Starting this spring, the bright green “Great For You” label will appear on Walmart house brands Great Value and Marketside, as well as fresh and packaged produce.

“Walmart moms are telling us they want to make healthier choices for their families, but need help deciphering all the claims and information already displayed on products,” explained Andrea Thomas, the senior vice president of sustainability at Walmart in a press release. “Our ‘Great For You’ icon provides customers with an easy way to quickly identify healthier food choices. As they continue to balance busy schedules and tight budgets, this simple tool encourages families to have a healthier diet.”

The new program was launched this week in Washington, D.C and has already received support from First Lady Michelle Obama.

“Today’s announcement by Walmart is yet another step toward ensuring that our kids are given the chance to grow up healthy,” said the First Lady. “Giving parents the information they need to make healthy choices is a key piece of solving childhood obesity.”

To be considered "Great For You", foods have to meet stringent requirements including the 2010 Dietary Guidelines for Americans, U.S. Food and Drug Administration, U.S Department of Agriculture and Institute of Medicine. 

The move is part of Walmart’s renewed commitment to making healthier food readily available and identifiable, including the recent launch of "The Green Room” blog, which tracks and promotes global sustainability efforts.

Tim Boyle/Getty Images

Whether it’s your dirty little early morning secret to save a few bucks when nobody’s looking, the place you proudly shop to take advantage of those notoriously deep discounts or somewhere in between, everybody seems to have an opinion (and a rather strong one at that) about Walmart. It’s usually not very positive, considering websites like “People of Walmart” or the PR nightmare that results when an idiot customer decides to pepper-spray the place for a waffle iron. Obviously, the real people of Walmart who run the company are well of their public perception, and they’re ready to change it.

Leading with the mission statement: “Together, we will create a more sustainable world to help people live better”, Walmart has launched a new blog called “The Green Room” to start an open dialogue with those “who want to share ideas and partner with us in helping people live better lives around the world”.

Traversing the site, there’s an interview with EVP and President of Walmart Central Mike Moore about the efforts to restore his hometown of Joplin, MO, information on the store’s green efforts and philanthropy, and hydroponic farming in Costa Rica.

The site seems eager to be an interactive portal for customers and critics alike, posing a host of open-ended questions and presenting a poll soliciting green New Year’s resolutions.

Regardless of where you stand on the entity known as Walmart, this new site feels open to all opinions, and has the potential to get very interesting in due time.