Southern California environment news and trends

Will you turn off for Earth Hour 2012?

Candle

Armin Vogel/Flickr (Creative Commons-licensed)

Before we head into the Earth Month of April, March 31 marks the sixth annual Earth Hour. This year, a record number of countries — 147 — will participate with hundreds of landmarks going dark for one hour starting 8:30 p.m. local time to raise awareness for environmental and sustainability issues. 

Starting in 2007 as a one-city initiative in Sydney, Australia, Earth Hour has quickly expanded to become the world’s largest voluntary action for the environment. This year, model and Victoria’s Secret Angel Miranda Kerr is Earth Hour’s global ambassador, alongside an impressive list of supporters that includes Hilton hotels, the National Hockey League, Girl Scouts of America, Al Gore and Universal Pictures with our buddy, the Lorax. He’ll be turning his moustache green to mark the occasion. Really.  

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I am the Lorax movie, and I speak for [place product here]: a greenwashing fail for Mazda & Seuss

So, just last night I was saying that Colbert Report flavor is preferable to original Daily Show flavor, in terms of shows that make fun of the world at night in a pointed and witty way. And then this happens. Stephen Colbert makes fun of the forthcoming movie The Lorax in this clip. 

From top to bottom, it's a pretty wicked satire. Colbert mocks the book The Lorax not only for being a book, but also for being "an environmental screed about a little orange tree hugger trying to kill the good Thneed producing jobs."

After proclaiming that "everybody knows the more tie ins, the more good something is," Colbert then plays the best tie-in of all: Mazda's CX5 crossover SUV commercial. (He gleefully calls the CX5 a hybrid in the sense that it uses "gas and oline.")

And it doesn't seem to matter that Audrey Geisel (Dr. Seuss' wife) is an executive producer on the film, so this is all authorized. It's all sort of blowing up in their faces,especially Mazda's

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Is “Dr. Seuss' The Lorax” the most eco-friendly animated movie ever?

Mercer 2688

Robyn Beck/AFP/Getty Images

Taylor Swift voices a character in "Dr. Seuss' The Lorax."

Typically, when a major animated movie like “Dr. Seuss’ The Lorax” hits the local multiplex, it comes saddled with a slew of merchandising tie-ins. At least one of which inevitably leads beleaguered parents to a fast-food restaurant to procure a plastic toy stuck to a cheeseburger for their cinematically influenced children.

“Dr. Seuss’ The Lorax,” which arrives in theaters on March 2, is not lacking for marketing tie-ins – the Associated Press reports that Universal Pictures has amassed close to 70 “launch partners” for the film – only these connections will direct you towards Whole Foods Markets and Energy Star stickers.

It all makes perfect sense, since in Suess’ original book “The Lorax,” the title character defends trees against the evil and mysterious character, “Once-ler.” On the movie's official webisite, there's an entire page dedicated to green tips and activities.

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