Greenpeace continues to turn up the heat on their “Save The Arctic” campaign, this time with a melancholy new video featuring the music of Radiohead (fan favorite “Everything In Its Right Place”), a voiceover from Jude Law and one very sad polar bear, lost on the streets of London.
“As the Arctic sea ice melts, polar bears are being forced to go far beyond their normal habitat to find food and look after their young. This film is a powerful expression of how our fates are intertwined, because climate change is affecting all of us no matter where we live,” said Jude Law in a Greenpeace statement. “Right now a handful of oil companies are trying to carve up the Arctic for the sake of their next quarterly results but a global movement is growing to stop them. I stand with hundreds of thousands of others who think the area should be made into a sanctuary, protected from corporate greed for good.”
Sir Paul McCartney, Livia Firth, Jack White, Bianca Jagger, Richard Branson and Radiohead are among the 100 notable names that have teamed with Greenpeace to launch new global campaign, Save the Arctic. The goal of the initiative is to protect the high Arctic from unsustainable fishing and oil drilling, calling for the area to be legally protected by the United Nations. This move comes at a time when the Shell oil company is actually getting ready to begin exploratory drilling in Alaska.
"The Arctic is one of the most beautiful and last untouched regions on our planet, but now it's under threat,” said Sir Paul McCartney in a Greenpeace press release. “Some countries and companies want to open it up to oil drilling and industrial fishing and do to the Arctic what they've done to the rest of our fragile planet. It seems madness that we are willing to go to the ends of the Earth to find the last drops of oil when our best scientific minds are telling us we need to get off fossil fuels to give our children a future. At some time, in some place, we need to take a stand. I believe that time is now and that place is the Arctic."