Southern California environment news and trends

Aliens (and Tim Allen) bring the Chevy Volt to Super Bowl XLVI

Ethan Miller/Getty Images

The Chevy Volt.

Even with the complete Super Bowl saturation of the media this week (you might’ve heard something about Madonna?), it’s still kind of jarring to think that the big game is a scant two days away. I feel like we’re approaching the Christmas of sports, and I just don’t want it to end.

In the run up to the Patriots-Giants showdown (yes, there is still a game to be played in there somewhere), the annual onslaught of over-the-top Super Bowl commercials have begun springing up across the interwebs. Among this year’s bombast, Chevy will be introducing their new much-ballyhooed EV the Volt, which is already taking hits for a drop in sales last month.

They’re surely hoping that this alien-themed Super Bowl ad will reverse that trend, especially with 30-second spots going for a cool $3.5 million this year. Featuring a simple breakdown of how the car works and a voiceover from Tim Allen, it’s an effective enough spot (and part of an overall Volt relaunch). We’ll have to wait and see how it shakes out in the game’s aftermath — and when those February sales numbers roll in.

Read More...