Southern California environment news and trends

NBA tips off Green Week 2012

Los Angeles Clippers v Los Angeles Lakers

Harry How/Getty Images

The Los Angeles Lakers and Clippers have a game scheduled at Staples Center during NBA Green Week.

The National Basketball Association and new presenting partner Sprint kicked off NBA Green Week 2012 today with Commissioner David Stern hosting a cell phone recycling event in New York.

It’s the latest initiative in the NBA’s ongoing push for sustainable lifestyle changes. As we reported back in February, the Association presented a big recycling program in Orlando around this year’s All-Star Game. For Green Week, the Natural Resources Defense Council comes aboard to assist with a series of new promotions going nationwide as well as online.

Among the rollout is new Facebook application “Unlimited Acts of Green,” which checklists a series of simple ways users can make more environmentally positive decisions in everyday life. For their part, Sprint is ramping up the company's efforts to promote cell phone recycling online and with live events in three cities, including Los Angeles.

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