What do Leonardo DiCaprio and Adrian Grenier do when they don’t want attention? They talk about the environment!
That’s a very loose interpretation of their words, but in a city known for its car culture and celeb obsessions, talking green can be the easiest way to lose friends and alienate people, as Adrian revealed to NY Times’ blog Freakonomics last month:
Leonardo DiCaprio once said, and I’m paraphrasing, he “found a way to become paparazzi proof by making a serious film about the environment.” Tabloids thrive on simple conflict and crass hearsay. So if you are looking to avoid the paparazzi, sadly doing positive things that require more thought will often be ignored. Tabloids are junk food. It’s important to balance your media diet.
Both men are now well-known for their eco-activism — at least within the environmental community. Which is to say that getting people to pay attention to environmental issues — no matter how important they may be — can be very difficult. So difficult that even when a Global Work Party of 7000+ events is happening around the world, environmental activist and 350.org founder Bill McKibben has to “dare” the media to cover the news:
Even though the country with the most events (over 1,000) is the United States, I think we’re going to have to fight harder than we should to get American media to cover the event….
Why? Because we’re acting reasonably, responsibly, like adults. Not drawing swastikas, not talking crazy. It’s a work party, not a tea party, and that may prove too sane to attract the cameras.
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Photo of Adrian Grenier: Tim Calver/Oceana