His expression said it all. KPCC Director of On-Air Fundraising Rob Risko walked into my studio about 10:45 a.m. to update me on where we stood with our Fall member drive. I knew we had a $10,000 challenge that had started first thing in the morning, but didn't have any idea how far behind we had fallen in reaching the required 1,000 member threshold.
Rob gave it to me straight -- we had to attract well over 500 members during "AirTalk" to meet the challenge. I knew that was nearly impossible during a full two-hour show, let alone one that would be significantly pre-empted by the President's news conference. Regardless, I knew we had to do our best and hope our listeners would contribute in a record-setting way. Boy, did they.
We didn't start our show until 11:25 a.m., following the news conference. Right off the bat the phones started ringing and the KPCC website starting humming. The volume of member contributions stayed high with only a few exceptions. There were times we could barely keep track of how many members were coming in. It was one of the most exciting and rewarding experiences I've had in all my years hosting "AirTalk."