Multi-American

How immigrants are redefining 'American' in Southern California

American snapshot: South L.A.

One of a few competing pool vendors on Florence Avenue, July 7, 2011
One of a few competing pool vendors on Florence Avenue, July 7, 2011 Leslie Berestein Rojas?KPCC

Summers are hot in the dense Florence district of South Los Angeles, where there is very little green space. One solution, as some wise merchants know, is small inflatable wading pools that can fit in a compact backyard or an apartment complex, allowing overheated kids to keep cool.

Three different vendors compete for business along a busy strip of Florence Avenue just west of the 110 Freeway, crowding the sidewalk with their bright inflatable pools.

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