Spanglish, the new language of Latino media and advertising?

Leslie Berestein Rojas | January 31st, 2012, 6:23pm

Forbes contributor and social-technology consultant Giovanni Rodriguez, who spoke on a panel last week at KPCC, has an interesting piece in the magazine that addresses why media companies and advertisers are targeting not only Spanish-dominant Latinos, but English-speaking ones, too. It's a great read. From the story:

Source: Forbes

Until fairly recently, if you heard someone say "Latino media," you would have assumed she was talking about Spanish-language TV and print. The new assembly of players better reflect how the market has evolved.

A piece of news that got less attention last week was Univision"s decision to provide subtitles for some of its telenovelas, a move designed to cater to the many consumers who like Hispanic content but don"t speak Spanish. Many of those consumers are Latino, and there"s no reason not to go after them.