Multi-American | How immigrants are redefining 'American' in Southern California

American snapshot: Sun Valley



Advertising aimed at bilinguals, like this billboard in Sun Valley, is an increasingly common sight. Nov. 15, 2012.
Advertising aimed at bilinguals, like this billboard in Sun Valley, is an increasingly common sight. Nov. 15, 2012.
Leslie Berestein Rojas/KPCC

Spanglish advertising is everywhere now, but it still jumps out when I see it. With advertisers recognizing the buying power of bilingual Latinos and media companies rushing to provide the second-generation audience with tailored content in English - and Spanglish - it's become totalmente normal to see the way many Southern Californians speak in their daily lives displayed in large print. Like on this billboard on Vineland Avenue, just off Interstate 5.