Multi-American

How immigrants are redefining 'American' in Southern California

American snapshot: Sun Valley

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Spanglish advertising is everywhere now, but it still jumps out when I see it. With advertisers recognizing the buying power of bilingual Latinos and media companies rushing to provide the second-generation audience with tailored content in English - and Spanglish - it's become totalmente normal to see the way many Southern Californians speak in their daily lives displayed in large print. Like on this billboard on Vineland Avenue, just off Interstate 5.

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