American snapshot: Sun Valley

Leslie Berestein Rojas/KPCC

Advertising aimed at bilinguals, like this billboard in Sun Valley, is an increasingly common sight. Nov. 15, 2012.

Spanglish advertising is everywhere now, but it still jumps out when I see it. With advertisers recognizing the buying power of bilingual Latinos and media companies rushing to provide the second-generation audience with tailored content in English - and Spanglish - it's become totalmente normal to see the way many Southern Californians speak in their daily lives displayed in large print. Like on this billboard on Vineland Avenue, just off Interstate 5.