The equals-sign graphic that went viral on Facebook last month in support of same-sex marriage inspired countless copies and parodies, from symmetrically laid out matzoh crackers and red velvet cake to signs with added photos of famous "couples," like Bert and Ernie.
Now it's inspired another political social media flip, this time with an immigration message: Given a quarter-turn, the equality sign has become the number 11, with the slogan, "In Solidarity with 11 Million Undocumented Immigrants."
The graphic has been popping up on social media this week after staffers at Voto Latino, a civic engagement group chaired by actress Rosario Dawson, designed the original version and began using it on Facebook.
The group then started asking followers to change their Facebook profile photos to the graphic. On Wednesday, it appeared as a link on the verified Twitter account of Cuban American rapper Pitbull; it also showed up on posters as rallies in support of immigration reform took place in Washington, D.C. and elsewhere. Others who have shared it online range from politicians to the former Mexican ambassador to the U.S., who changed his Twitter avatar.
And as these things go, the "11 million" graphic has by now led to new interpretations. Among the versions out there is one with the heading, "My mom is one of..." — and another incorporating Frida Kahlo. Voto Latino has posted these and other versions in its Facebook photo stream.
Seen a version of the graphic around? Post a link below.