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The 626 Night Market started out in Pasadena in spots like the City Hall plaza, but is now expanding to Orange County and downtown Los Angeles.
The popular Asian-themed 626 Night Market is taking the show on the road.
A San Gabriel Valley fixture since its debut in 2012, the 626 Night Market this year is rolling out events in downtown Los Angeles and at the Orange County Fairgrounds in Costa Mesa.
"This is our biggest year yet as we strive to feed more Southern Californian appetites and share the night market experience with our greater community," spokeswoman Aileen Xu said in an email.
Organizers say last year’s attendance averaged over 50,000 at events held at the Santa Anita Park in Arcadia. The racetrack will continue to host night markets this summer.
The decision to expand beyond the 626-area-code will no doubt bring a higher profile to an event already billed as the largest Asian night market in the US, and expose it to a broader audience than its core Asian-American following.
Featuring music, food and merchandise, the 626 Night Market is modeled after nightly street fairs in Asia that serve as important underpinnings of nightlight for teens and young adults across the region.
The inaugural event in Pasadena was an instant hit - so much so that its location in Old Town Pasadena became overwhelmed by traffic mayhem and overcrowding.
In the years since, the event has been held in larger locations such as the plaza of Pasadena City Hall and Santa Anita racetrack.
2014 Night Market Schedule
OC Night Market
May 9 - 11
3pm-12am on Friday & Saturday, 3pm-9pm on Sunday.
Admission is $5 and parking will be $7. Children 6 and under are free.
DTLA Night Market (Lot 7 at L.A. Live & Staples Center)
June 20 & 21
Admission is $7 for presale tickets and $10 at the door. Children 6 and under are free.
Santa Anita Park
July 18 & 19, August 15 & 16, September 12 & 13
Parking will be free with admission of $3. Children 6 and under are free.