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The cultural mashup dictionary: Googlear

Photo by TexasT/Flickr (Creative Commons)


Thank you, News Taco, for calling to mind a term that merits a place in the evolving cultural mashup dictionary: Googlear.

Yesterday the website published a brief post on a report from ClickZ, which provides marketing news, on the Google search habits of Latinos. I'd seen the report earlier and it's interesting in itself: Among other things, 93 percent of Latinos use Google for searches, 80 percent of Spanish keyword searches come from the search engine's English interface (which likely means that bilingual Latinos are searching the English interface), and Latinos are big smartphone users, with a greater tendency to use cell phones in their searches than the general market.

But back to the term "googlear," which the post featured prominently in a graphic. I say this all the time without thinking about it. It's not just any neologism but a double one, a new term coined from another new term. Here is the sort-of official definition of googlear from Wikipedia:

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